Join the NWT Arts Branding Logo Program
What is the arts branding logo? Developed by the Arts and Fine
Crafts Sector, Department of Industry, Tourism and Investment, this new image
was developed to help artists and arts organizations market their products to
consumers. Adding this image to all arts and fine craft products produced by
NWT artists authenticates your products to consumers, world-wide, as created
and produced in the NWT. The logo will also become the basis for industry and
government efforts to market and promote the NWT arts industry as a
whole.
“The Northwest Territories is renowned worldwide for its unique and quality arts
and fine crafts,” the Minister said. “The growth and development of this sector
is a priority of our Government – and a key goal of the Department of Industry,
Tourism and Investment.” Fort Smith artist Chris Dewolf created the design,
chosen by representatives of the NWT Arts Council, to be the inspiration for
the new branding logo.
The Department of Industry Tourism and Investment has also developed guidelines
and standards for the use of the branding logo to ensure and protect the
quality, point of origin and distinctiveness of the products it will represent.
The development of a branding logo for NWT arts and fine crafts fulfills the
GNWT”s commitment to developing a unique merchandising identification system to
authenticate Made-in-the-NWT arts and fine crafts products.
Interested in being part of the NWT Arts Branding Logo
Program?
To be a part of the NWT Arts Branding Logo Program, register on
the NWT Artists Database by downloading the registration form and return it to
the Arts and Fine Crafts Sector or to
your regional Industry, Tourism and Investment office (see page 15 and 16 of
the NWT Arts Branding Logo Program Guidelines).
To learn more about the program, please read the
NWT Arts Branding Logo
Program Guidelines.
|
