Northwest Territories Arts and Fine Crafts
Login

Frequently Asked Questions - Branding Logo Program

Q: What is the NWT Arts Branding Logo?
A: The NWT Arts Branding Logo is an image designed to be attached to Art and Fine Craft products created by NWT Artists that will “Create a visual identity for the Arts and Fine Crafts of Canada’s NWT”.

Q: What are the Benefits?
A:

  • Will allow consumers to easily and instantly identify NWT Art.
  • Will create a distinct image for NWT Art from arts produced in other Territories.
  • This new image will help artists and arts organizations market their products to consumers.
  • Will increase products marketability and authenticity as being a "created-in-the-Northwest-Territories” product.
  • Will provide NWT artists free advertising through GNWT marketing efforts.

Q: Why is there a need for a logo?
A: The NWT has been without an image to identify NWT art since division of the NWT 1999. The need for a distinct image was identified in the 2002 Arts Strategy Advisory Panel’s report “A Vision for the Arts in the NWT”. The new Logo fulfills the GNWT”s commitment to developing a unique merchandising identification system to authenticate Made-in-the-NWT arts and fine crafts products.

Q: Who is responsible for the implementation of the NWT Arts Branding Logo Program?
A: The Department of Industry, Tourism and Investment (ITI) will implement the Program through ITI regional offices.

Q: How does the GNWT ensure control of the logo?
A: Guidelines and standards have been developed for the use of the logo to ensure a clear and consistent image representing the quality and distinctiveness of “Created in the NWT” art and fine crafts products. The GNWT has initiated steps for trademark protection of the logo.

Q: Who is eligible to use the Program?
A: Except where permission is otherwise granted, individual artists must be residents of the NWT.

Q: How do I become part of the Program?
A: Registration packages are available at www.nwtarts.com or at your local Regional ITI office.

Q: How much does the Program cost to join?
A: This Program is FREE!!

Q: What types of promotional materials are available to those who register?
A: 

  • Price Tags, stickers, posters and tent cards and electronic copies of the logo are available. (These items come in various sizes, including options in French)
  • Users may use the logo to develop their own types of promo materials at their own cost. · Please note that use of the logo must comply with the Program Guidelines and Standards of use.

Q: What does the logo represent?
A: The main goal when developing the Branding Logo was to represent all forms of art in the NWT.

  • The Hand represents “Handmade” supporting all of the arts of the NWT to which artistic energy is given. The Aurora represents the “flow of expression” between the artists and the larger community.
  • The North Star represents the creative product as being “unique – made in the Northwest Territories”.

Q: How was the logo developed?
A: Fort Smith artist Chris DeWolf created the design that inspired the NWT Arts Branding Logo. It was chosen by representatives of the NWT Arts Council following a territory-wide Request for Submissions.